When it comes to our children, nothing is more important than their health and safety. March 15, 2017, is Kick Butts Day, a nationwide campaign that raises awareness about the issue of tobacco use by children.
The initiative, launched in 1995 by Tobacco-Free Kids, not only encourages children to kick the habit and remain tobacco-free, but also serves as a reminder about the issue of marketing and selling tobacco to children.
Big tobacco companies often target children and women in their marketing techniques, glamorizing cigarettes, cigars and other smokeless tobacco products. Smoking kills - and the numbers are sobering.
According to the United States Surgeon General, more than 400,000 people die each year in the United States due to tobacco use. It is the number one cause of preventable death. Each day about 3,500 children under the age of 18 try smoking for the first time and 1,000 will become daily smokers. While smoking in high school-aged children has diminished over the years, more than 3.6 million middle and high school students still smoke today. 6 million children alive today will die from smoking in the future. In order to attract new customers, the tobacco industry spends more than $10 billion a year on advertising and marketing!